Anna came to us at the start of her interior design journey. She wanted a website that appealed to her ideal clients : women and female-focused businesses.
We spent time at the research stage of the project to understand who we were trying to connect with. We studied the demographics, and came up with a strategy accordingly. To Anna, a well designed space can be personal and motivational and that was her goal - offer spaces that would reflect her clients personality and increase their motivation. To get that message across, it was important for us to create a website that let Anna's personality show, as well as making it a warm and welcoming space for clients to look at past work, be aware of her process and ask questions.
After the discovery stage we focused on the branding, logo and started the content map. This was a fun challenge for us - as the content was in german, we had to collaborate more closely with Anna to understand the typography and hierarchy of the content. The website was built with a CMS so she could add new projects as case studies and was vigorously checked for GDPR compliance. We chose warm colours, a user-friendly layout and very simple CTAs. All the webflow development was done with the client-first system.
Hop over to our work with us page and we can run you through the process and what you can expect from working with us!